Digital PR earns coverage by giving journalists something worth covering: new data, a clear expert view on a story they are already writing, or a genuinely newsworthy development.
Journalists are short on time and receive far more pitches than they can read. Announcements that matter to you, like a new feature or a new office, rarely matter to their readers.
Coverage that does happen often lands on syndication sites that republish releases automatically and that nobody reads.
We start from the stories journalists in your field are already writing and look for what your company can add: proprietary data, a survey, an analysis, or an expert who can comment quickly and clearly.
We prepare the material, build a targeted media list, pitch individually and follow up. Coverage is earned, not paid, so we report what was published honestly, including campaigns that got little pickup.
Articles written by journalists because the story is worth it to their readers.
Your spokespeople become a source journalists come back to.
Editorial links and brand mentions come from the coverage itself, never bought.
A list of every piece of coverage found, with links and dates.
The same approval points apply to every order. See the full process for details on each stage.
We look for story angles in your data, expertise and plans.
We produce the data story, press material and expert quotes.
Journalists and editors who cover the topic, by market.
Individual pitches with follow-ups and quick responses to requests.
Every published mention we find, with links and dates.
Typical situations, described in general terms. They are illustrations, not client case studies.
An analysis of anonymized platform data, turned into a story trade and national media can use.
Expert comment offered to journalists within hours when news breaks in your field.
A localized story pitched to media in a new country to introduce the brand.
Every order starts with a written quote. Payment terms are confirmed in the quote; online checkout is not available yet. Read the terms of service.
A story-led campaign pitched to relevant journalists and editors.
Guides on this topic are being written.
Share your website, your audience and your budget. We reply with a publisher shortlist and a quote before anything is ordered or paid.