A sponsored article is a paid piece of content published on someone else's website and labeled as sponsored. Done well, it puts your brand in front of readers who trust that publication, in a format they actually read.
Most brands publish on their own blog and social profiles. Those channels mostly reach existing customers and followers. People who have never heard of you are reading other publications: industry magazines, niche blogs, regional news sites.
Buying placements on those sites yourself is slow. You have to find relevant sites, check that they are real and have an audience, negotiate prices, write to each editor's rules and chase the publication date.
We match your topic and target market to publishers that cover it, check each site before proposing it, and send you a shortlist with the reasons for each pick. You approve the sites and the brief before anything is written.
Every article is written for that publication's readers, labeled as sponsored on the page, and any link to you uses rel="sponsored". You get the live URL, the publication date and UTM-tagged links so referral visits show up in your analytics.
Placements are chosen for audience fit first: topic, language and country.
Sponsored label on the page and qualified links on every paid placement.
No placement goes ahead without your sign-off on the publisher and the brief.
UTM-tagged links let you see referral traffic and leads in your own analytics.
The same approval points apply to every order. See the full process for details on each stage.
You tell us the page you want to promote, the audience and the markets.
We propose publishers with notes on topic fit, audience and the publisher's own rules.
We draft the article for the publication's readers and send it to you for approval.
The publisher reviews and publishes it with a sponsored label.
You receive the live URL, link details and the date it went live.
Typical situations, described in general terms. They are illustrations, not client case studies.
Articles on local business publications explain the problem the product solves, in the local market's context.
A set of placements on specialist sites timed with the launch, each linking to the launch page with campaign tags.
Placements on the few blogs that a niche audience reads, rather than on general sites with large but unrelated traffic.
Every order starts with a written quote. Payment terms are confirmed in the quote; online checkout is not available yet. Read the terms of service.
One labeled article on a vetted publisher website in your niche.
rel="sponsored". We do not offer undisclosed placements.Guides on this topic are being written.
Share your website, your audience and your budget. We reply with a publisher shortlist and a quote before anything is ordered or paid.